How Facebook Groups Increase Blog Traffic
Do you have every social media channel you can think of? Are you posting your blog content to no avail? Social media platforms are great tools for marketing and getting page views. But, if you are posting your heart out and not getting anywhere, you may want to consider a Facebook group.
Facebook groups are a great way to drive traffic to your website, but many Facebook groups aren’t being utilized or aren’t being used effectively. I have heard so many bloggers say they don’t even try anymore because it’s pointless; nobody is reading their content.
But, I am here to tell you that Facebook groups can be effective at getting people to your website more than a page or even your own Facebook profile. Here’s why!
Community is Everything
Have you ever been to a new church, started a new job, or went to a new town and just clicked with the people there instantly? You felt at home. You felt like you belonged. You felt loved and valued.
Alternatively, you have probably been to churches, started new jobs, or went to a town where you felt completely out of place. Did you feel like giving input? Did you talk as much as you normally do? Or, did you keep your head down do what had to be done and get out of there?
What is the difference between these two scenarios?
Let’s face it; we like to hang around like minded people that have the same belief systems, common interests, and make us feel comfortable. If we don’t have that, we tend to move on.
Sooooooo…. Here’s what is happening when you are just merely posting content on your social media platforms and hoping it gets read…..Your readers don’t feel a sense of community. They don’t feel connected.
Sure, if they just read your content, they may feel like they connect with you, relate with you, and in turn feel a community. Let’s reverse the role...do you have time to read something that you don’t know will make you feel like you belong? I know I sure don’t.
Groups, however, help you build a community with like-minded people. Instead of seeing 2500 words to read, they see a real person. There is someone there that can talk to them, relate to them, and build them up through comments as well as blog posts.
Facebook groups increase blog traffic because they build a community of people that are excited to see your next post.
Facebook Pages are a Bust
The only thing your Facebook page is really good for anymore is having a business front. It makes you look like a real business, a legitimate blog, and ultimately make you look like an online authority.
However, unless readers actually like your page, they aren’t seeing your updates. Additionally Facebook has modified their algorithm meaning posts are only being seen by a small fraction of your fan base. Even if your page has thousands of fans, only a couple hundred will see each update you post. It’s tragic really, but it is what it is.
So, if you are trying to build a community through your blog’s Facebook page, you are going to get exhausted or spend a fortune trying to get your posts viewed.
This is why bloggers are moving away from Facebook pages and towards Facebook groups! You should too if you want to be ahead of the game!
Groups Show Your Posts More Frequently
When someone is a member of your group, they will get a notification each time you post new content in your group. What does this mean for you? This means that you will drive more traffic to your blog because your fans are actually seeing your content!
Not only do members see your posts more often, but it is a lot easier for them to interact with them. Members can post questions, make comments, share your content, and interact with you personally.
It’s Easy to Get a Conversation Started
Getting conversations started in your group is super easy. This is because even though you are ultimately driving traffic to your blog, your group isn’t all about YOU! Instead, groups are about your members. You are giving them what they need, engaging them through questions, and making them feel like they are a part of the team.
Ultimately, you want your Facebook group members to interact and engage with each other without you. This is how you really get your group moving. Here’s how you get the ball rolling:
Pose a Question: Facebook groups are new, and you have to train your members to be active. This means leading by example. Post questions in your group to get a few people responding. Respond to their responses so they feel valued and appreciated for participating.
Ask members for help: Everyone likes to feel useful and that includes your Facebook group members. Give members the authority to start conversations, post questions, and answer other members’ questions. You can do this by messaging a few of the “leaders” in your group.
Give specific talking points: Instead of just posting your content and saying this is a really great article for blah blah blah, ask your readers to comment on a specific part of the post. Ask them to discuss and dissect the content within the group.
You can Invite and Welcome People to Your Group
Unlike pages where you have to rely on posting on your own Facebook profile to ask for likes, Facebook groups allow you to invite members to join. This is a direct line between you and a person you think would benefit from the group.
Along with inviting new members, groups have a feature where you can welcome new members all at once a couple times per week. This makes people feel welcome, a part of your community, and like they have been seen. This first interaction with them is key to making them feel like they are in the right place at the right time.
The great thing about inviting members to your group is that they don’t have to accept your invitation unless they want to. So, you don’t have to feel like you are being spammy. You are simply just sending a personal request to a friend to join your group.
Another great way to get readers actively reading your blog is to have a call to action at the end of each blog post.
If you want to drive traffic to your blog, you want to be personable, approachable, and make others feel like they belong in your community.
You Can Increase Traffic through Units
Probably the biggest way I have found to increase blog traffic is by using Facebook group units. Maybe I just like organization a little too much, but I absolutely LOVE Facebook group units.
Units are only found when you turn your Facebook group type into a Social Learning group. Which if you have a blog, you are teaching your readers something they may not know which means you should have a Social Learning Facebook Group.
What are Units?
Now that I have talked about units, you are probably wondering what in the heck I am even talking about. Facebook units allow you to organize content and resources in your group. In essence, they are kind of like folders within your Google drive where you can put different things.
For example, if you have a blog that caters to various recipes, you could have units for desserts, vegan friendly recipes, weight watchers recipes, dinner recipes, chicken recipes, and etc…
Here’s an idea of how it works:
Unit 1: Chicken Recipes
Description: This unit has any and all chicken recipes you can think of right in one place.
Post: Baked Chicken (link the recipe with a description)
Post: Chicken Alfredo ….
When you post content within the unit, it also posts in your group discussions. So, members can see it when you publish it, but if they need to find it later, they can easily search the units for it. This makes it a lot easier for members to find the content they want to read without scrolling through the group.
Facebook group units allow you to make the units mandatory or not. This means you can track the progress of your group members, analyze what units are most popular, and ultimately which posts (articles, content) are most popular among your group members.
If you are a blogger, and you don’t have a Facebook group, I highly recommend you get one! In fact, I can even set it up for you if you want. Shoot me an email: firstname.lastname@example.org for an affordable Facebook group management quote!